A digital layer over the mall: augmented-reality routes for visitors, a measurable ad channel for brands, and traffic analytics for the operator.
Visitors don't know where things are. Brands can't get a promo across at the moment it matters. The operator sees the overall flow but not how people actually move between zones.
Old navigation formats are too slow to tell a visitor where to go. They also don't show tenants who sees them, or where.
One scenario brings together navigation, retail media, and analytics. The infrastructure is light: a spatial map, computer vision, and a mall dashboard. A QR code works too, so a visitor can build a route right away with no app to install.
Printed maps can't keep up. People waste time, take a wrong loop, and often turn back before they reach the place.
On the way in, the visitor scans the space around them, picks the store they want, and DigiNavi lays out a route with prompts in augmented reality.
Promos live on flyers and social media, but they don't land at the moment a visitor is deciding inside the mall.
Tenant coupons and offers show up exactly when the visitor is already moving through the mall.
The operator sees the overall flow, but not where it spreads out and where it's lost.
Route heatmaps, funnels, and scenarios: the levers for managing leasing and campaigns.
Navigation opens the interface. Retail media turns it into an ad channel. Gamification stretches the visit. Analytics closes the loop.
A precise indoor route to a store, restaurant, service, or parking spot. Visitors follow prompts in augmented reality instead of getting lost in a large mall.
A new ad channel inside the mall. Promo cards, coupons, and sponsored routes to tenants live inside the visitor's path instead of cutting across it with a banner.
Quests, missions, and seasonal campaigns. They turn a mall visit into a game and give people a reason to stay longer.
Where visitors walk, where they turn back, which promos actually pull people into a store. The operator sees how movement is structured, not just the overall flow.
DigiNavi helps visitors find their way around the mall, and helps the operator collect route analytics and earn from the flow through retail media.
Contextual offers next to the route, sponsored cards, coupons, and quests, built into the visitor's path rather than dropped in as a banner.
In 5 to 10 seconds, a visitor knows where they are and where to go. The mall and its tenants get the numbers once a campaign wraps up.
The visitor points their phone at the space around them, and DigiNavi recognizes the place from what the camera sees and works out where they're standing.
It has floors, stores, promos, and services. The brand or promo you want is one tap away.
Demo of the mobile app
The path runs across floors and passages. Prompts appear right in the phone's camera.
Promos, coupons, and quests for this visit pop up next to the route.
Scenarios you can roll out step by step, from a first pilot to full integration with the mall's marketing and leasing.
DigiNavi picks architecture that lets a mall launch a pilot in months rather than years, and keep adding scenarios without reworking the foundation.
Visual positioning cuts the dependence on heavy on-site hardware.
From a light pilot in one zone of the mall to full coverage and integrations with leasing and marketing systems.
Understand how movement is structured rather than identify people. The legal boundaries are set with the mall.
Export data, events, and campaigns into the operator's own BI stack.
Our team will run a demo of the platform, talk through pilot scenarios for your mall, and propose a launch roadmap.
