01
Sponsored card
A priority spot in the mall map and search. Good for launches, seasonal collections, and chain-wide promos.
01For brands & tenants
Reach the visitor already inside the mall
DigiNavi is a new retail-media channel. Ads reach people who are already in the mall and deciding which store to walk into.
02Formats
New ad formats inside the mall
Every format is measurable and slots into a brand's normal digital workflow: brief, launch, metrics, report.
02
Promo route
The visitor builds a route to a partner store and sees the promo along the way. A high arrival rate to the point of sale.
03
Coupon by location
Valid only during the visit window and only in a specific zone of the mall. Precise measurement of conversion to purchase.
04
Quest activation
A series of points across the mall, themed for the brand, with a prize mechanic. Holds attention well and stretches the visit.
05
Cross-promo
A joint campaign by two tenants with a shared route and shared terms. Lowers the cost per contact.
06
Brand quest by the mall
A brand plugs into the mall's overall quest as a sponsor: an exclusive point and prizes.
03Gamification
Quests that turn attention into visits
Seasonal and branded quests steer the flow into the zones you want and hold attention longer than an ordinary visit.
- 01Branded quests with exclusive points
- 02Activation series for returning visitors
- 03Rewards: coupons, promo codes, status
- 04A clear completion funnel
04Metrics
What the brand gets in the report
DigiNavi reports the metrics a brand already knows from other digital channels. That lets you compare mall campaigns with online channels on one scale.
- 01Campaign impressions and reach
- 02Routes built to the point
- 03Arrival rate and time at the point
- 04Coupon and promo-code usage
- 05Lift in visits
REQUEST A PILOT
Let's run a test campaign
We'll pick the right format, model the expected metrics, and launch a pilot in one mall before scaling.