01Step
Agree the zone and scenarios
We pick a part of the mall, lock in the scenarios and KPIs, and agree the legal boundaries for the data.
01For malls & operators
Mall traffic as a measurable product
DigiNavi adds a digital layer over the mall. Visitors get navigation, tenants get visibility, and the operator gets analytics and a new revenue stream.
02The problem
Where a mall loses results
These aren't random glitches, they're systemic losses. You can see them in tenant revenue and in the number of support requests.
- 01
Visitors can't find the store they want and leave without buying
- 02
Tenant promos miss the moment a decision is actually made
- 03
The operator can't see how traffic moves across floors
- 04
Marketing activations are hard to measure and compare
- 05
The parking run spoils the end of the visit
03Navigation
Navigation that makes the visit easier
An AR route to the store you want, search by brand and promo, a parking-spot reminder, and saved points. Visitors spend less time hunting and get on with what they came for.
- 01Routes with AR prompts
- 02Search by category and promo
- 03Save your parking spot
- 04An events and seasonal promos board
04Analytics
Visitor behavior analytics
Heatmaps, scenario funnels, and tenant-level cuts. The operator sees how people really move through the mall and decides by the numbers rather than by gut: who to relocate, where to fix signage, which campaign worked.
- 01Map of the busiest routes
- 02Cuts by day, zone, and tenant
- 03Campaign and quest performance
- 04Export to BI and API integrations
05Retail media
Retail media as a new revenue channel
The operator becomes the owner of a media asset on its own turf. Sponsored cards, routes, coupons, and quests as measurable ad formats.
- 01Cards in the map and search
- 02Routes to partner tenants
- 03Coupons and promo codes by location
- 04Seasonal quest activations
06Roadmap
Launch without heavy infrastructure
DigiNavi lets you launch a pilot in months, not years. Minimal CapEx, maximum control for the mall's team.
02Step
Build the digital twin
We form the spatial map and load in tenants and promos.
03Step
Calibrate and train the team
A few calibration passes, then we hand the admin panel to marketing and operations.
04Step
Launch the pilot and metrics
Scenarios are live and metrics are coming in. After 4 to 6 weeks we run the first analytical review.
REQUEST A PILOT
Ready to discuss a pilot in your mall?
Our team will prepare a pilot scenario, estimate the timeline, and help build the internal business case.